Nthawi zonse chitukuko cha zachuma chikalowa pansi, padzakhala anthu omwe amatchula "lipstick effect".

Monga chinthu chosafunikira pamtengo wochepa, mu nthawi yodabwitsa pamene aliyense akugwira zikwama zawo ndikuwononga ndalama mosamala, "lipstick" sichikhoza kugulidwa ndi anthu wamba, komanso kukhutiritsa zilakolako za ogula za amayi ambiri.Itha kuwonedwa ngati nthawi yodabwitsa.Ogwira placebo.

Izi zikutanthawuzanso kuti chuma chikagwa pansi, anthu amakhalabe ndi zofuna zamtengo wapatali, koma angakonde magulu omwe ali ndi mitengo yotsika kwambiri.

Komabe, pansi pa zovuta ziwiri za mliri ndi chuma chaka chino, "lipstick effect" inalephera mwadzidzidzi.Osati ma lipsticks okha, komanso malonda ofananirako ogulitsa kukongola agwa motsatizana, ndikupanga kutsika kwatsopano m'mafakitale osiyanasiyana.

Chifukwa chake ndi chodziwikiratu.Pajatu chaka chino ndi chapadera.Khalidwe lovala zigoba potuluka lakhala chizolowezi m'miyoyo ya anthu.Satha kuonana nkomwe nkhope.Lipstick yakhaladi chinthu chosakoma.

M'malo mwake, sikuti bizinesi yamalo opangira milomo m'malo ogulitsira ambiri sanasamalidwe posachedwa, koma kukhazikitsidwa kwa manambala a lipstick ndi zina zokhudzana nazo kwachepetsedwa kwambiri.

Ngakhale kutsika kwa makampani opanga milomo ndi kukongola ndi nkhani yosatsutsika, kodi izi zikutanthauza kuti "lipstick effect" yalephera?

Ndithudi izi siziri choncho.Ndipotu, "lipstick effect" ikugwirabe ntchito, ndikungosintha mawonekedwe.

Ndipotu, pamene kugwiritsidwa ntchito kwa lipstick kwachepetsedwa kwambiri, zojambulajambula zamtundu wa gel osakaniza zakhala zikusintha ndipo zatsegula gawo lina kuti amayi awonetse kukongola kwawo.

Izi zitha kuwoneka kuchokera pazomwe zili pa cheke chamakampani: mgawo lachiwiri la 2020, kuchuluka kwamakampani amisomali omwe adangolembetsa kumene adafika 43,000, kuwonjezeka kwa 8.4% pachaka.Ndipo ogulitsa misomali ambiri adanenanso kuti chiwerengero cha makasitomala omwe akuchita zojambula za misomali chawonjezeka kwambiri posachedwapa, zomwe zimapangitsa kuti anthu azikhala ochepa, makamaka mtundu woyera wa gel polish nail art.

Mwachiwonekere, amayi ambiri omwe amakonda kukongola posachedwapa atembenukira ku manja omwe amatha kuwonetsedwa bwino, zomwe zimafotokozeranso chifukwa chake makampani opanga gel osakaniza a misomali ndi opambana kwambiri pambuyo pa mliri.Mafakitole opukutira gel ku China ali otanganidwa chifukwa cha kuchuluka kwawo.New Color Beauty Co, Limited ndi imodzi mwa izo, dongosolo lawo lawonjezeka pafupifupi 20% lomwe likupezekapo poyerekeza ndi 2019. Zogulitsa za gel osakaniza misomali zimapindula kwambiri.

Nzachilendo ndi Zotchuka za Nude & Ture Red Gel Polish Nail art

Izi zimapangitsa dona yemwe amayenera kuvala zodzoladzola zonse asanatuluke, makamaka samasamala za theka la pansi la nkhope kwambiri, amangoyang'ana pa theka lapamwamba la nkhope ndi manja, omwe makamaka ndi maso.Izi zikutanthauzanso kuti makampani monga luso la misomali ndi eyelashes abweretsa mwayi watsopano.

Ndipo "mumagulitsa bwanji zokongoletsa munthawi yomwe simukuwona nkhope yanu?"Mwachiwonekere pali mayankho atsopano ku funsolo.Popeza masks sangakhale okongola kumaso anu, tiyeni tisinthe ngodya kuti manja anu akhale okongola pogwiritsa ntchito New Colour Gel Nail Polish!